INTERNAL CAPABILITY BUILDING
Business Transformation Services
Build internal capability to lead change, boost performance, and execute strategy
Designed for organisations navigating complexity in Industry 4.0
OVERVIEW
HIGH-IMPACT LEADERSHIP
Grey Matter delivers a comprehensive, evidence-based framework to lead in Fourth Industrial Revolution environments—navigating complexity, driving change, and solving challenges. This Accelerator empowers leaders with premium soft skills and micro-credentials aligned with UNPRiME standards for sustainable leadership.
Mastering Leadership in the Fourth Industrial Revolution
The Hub for Future Ready Leadership Strategies, Micro-Credentials and Expert Insights
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INTERNAL CAPABILITY BUILDING IN THREE STACKABLE PREMIUM LEADERSHIP SOFT-SKILLS
Build Change-Ready Organisations with
Business Transformation Services

BUSINESS GROWTH & CHANGE
Lead Change
Drive meaningful and sustainable growth with our evidence-based leadership framework:
- Develop a Clear Vision: Create a strategic roadmap for successful change.
- Enhance Organizational Resilience: Equip teams to navigate evolving business landscapes.
- Execute Initiatives Effectively: Ensure seamless adoption and measurable results.
- Optimise Outcomes: Continuously track, measure, and refine strategies for sustained impact.

HIGH PERFORMANCE ENVIRONMENTS
Lead Performance
Unlock potential and transform performance across your organisation:
- Coaching for Performance: Empower individuals to achieve peak productivity.
- Lead-Manage-Coach Model: Establish a structured leadership framework for success.
- High-Performance Culture Development: Foster resilient, innovative, and goal-driven teams.
- Performance Optimization Workshops: Drive continuous improvement and long-term excellence.

TRANSFORMATION FOR INDUSTRY 4.0
Lead Transformation
Shift your leadership approach to tackle complex Industry 4.0 challenges with:
- Systems Thinking: Apply holistic strategies to drive organizational transformation.
- Advanced Decision-Making: Navigate digital-first business environments with confidence.
- Strategic Leadership: Propel industry and organizational change effectively.
- Integrated Design: Align leadership, organizational, and industry strategies for new realities.

Our commitment to excellence goes beyond immediate results. Our premium soft-skill micro-credentials align with UNPRiME (Principles for Responsible Management Education) and Sustainable Development Goals (SDGs), fostering responsible and sustainable business leadership.
CUSTOM DESIGN AND DELIVERY
On-Demand | Hybrid | Live Onsite

Hybrid Delivery
A seamless blend of on-demand, virtual, and live onsite sessions—customized to meet the unique needs of your team and organization.

Fully Customized
Harness the dynamic energy of live, tailored in-company engagements designed to drive real-world impact and actionable results.
LEADERSHIP TRANSFORMATION PARTNER
What we offer
Leadership fit for industrial
revolutions:
- Accelerate leadership capacity development.
- Navigate complex decision-making with confidence.
- Drive a mindset shift for transformational leadership.
- Lead organizational change and strategic transformation.
- Empower direct reports and teams to excel.
Organizations with adaptive
intelligence:
- Tackle complex business challenges with strategic solutions.
- Lead organizational lifecycle and systems change effectively.
- Build long-term systems capacity and resilience.
- Identify and capitalize on growth opportunities.
- Align people, structures, and processes for optimal performance.
Strategic Design to Anticipate Future Realities:
- Unlock your organisation’s core strengths and ‘DNA.'
- Define a sustainable, long-term strategic direction.
- Stay resilient against competition and industry disruption.
- Make informed strategic choices with clarity.
- Solidify the organisation’s purpose and vision.

John Grisby
Meet Your Professor of Practice (Leadership)
John Grisby is a Professor of Practice in Leadership, industry consultant, and author with a proven track record of helping leaders transform their roles, organizations, and sectors. As a specialized Leadership Transformation Partner, he accelerates leadership capacity development and drives change and transformation from strategy to execution within the complex and evolving environments of Industry 4.0.
With over 25 years of experience in human performance and leadership development, John’s expertise spans multiple disciplines. His background includes:
- Executive Coaching in Performance (EMCC Coaching Senior Practitioner)
- Cross-Cultural Organizations (Maastricht University)
- Organizational Change Strategy (Adizes Institute)
- Leadership Mindset Systems & Structures (Dr. Don Beck, Spiral Dynamics)
- Professor of Practice in Leadership (UBBS)
John holds an MA in Global Communications and is recognized as an HE Fellow, CMBE, and CMgr MCMI.
His global experience includes working with leaders from family-owned businesses, mid-sized enterprises, and corporate organizations across diverse sectors. Having lived and worked in Europe, the USA, Africa, South America, and the Middle East, John brings a unique, international perspective. He is also tri-lingual, fluent in English, Spanish, and Italian.
What Clients Say
“John transformed our strategy by diagnosing business challenges and introducing key principles of business change. We uncovered over 100 symptoms and 13 root causes hindering growth. With John’s guidance, we prioritized critical areas such as role clarity and reducing M&A conflicts. As a result, we have successfully regained our strategic vision.”
“Using the ALPHA framework, we identified around 30 symptoms and three major root causes affecting our sales and marketing performance. This approach reduced internal conflicts and enabled us to focus on high-value opportunities. Our teams now leverage the Fast Track Problem Solving Framework to stay proactive and avoid recurring challenges.”
“John’s unique expertise and extensive experience helped our senior leadership team refine their skills and strategic focus. His ability to clarify both business and personal objectives—often lost in the daily grind—brought greater alignment, focus, and more satisfying results.”
“John’s methodology reshaped how our business operates. He empowered our senior management team to diagnose problems, uncover 20 symptoms and five root causes, and implement meaningful change. With the Fast Track Problem Solving process now in place, we are more aligned and future-ready.”
“He is a globally recognized leader in business leadership with decades of experience. I highly recommend his services to individuals, businesses, governing bodies, and anyone looking to advance their career in sports leadership.”
“Professor Grisby’s expertise in helping leaders transition in Industry 4.0 offers invaluable, practical insights. His approach is essential for those looking to adopt and leverage digital-first leadership strategies.”
“John seamlessly blends academic rigor with real-world industry experience, providing clear solutions to our leadership challenges.”
“With John’s guidance, we estimated saving between six and eight months in our strategic implementation process.”
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