• Clarity is Power in The Fourth Industrial Revolution


    We prepare and shift leadership mindset

    to solve difficult problems

    in industry 4.0




  • Purpose

    The Fourth Industrial Revolution (4.0)

    Each of the three industrial revolutions have caused different demands on management and leadership. We are now entering a fourth industrial revolution where business leaders need skills to match the environment. What worked before will need to be different to what’s coming in the age of ‘Digital’, ‘Complexity’ and ‘Problematic’.

    Business leaders in the first three industrial revolution relied on physical instinct, tactical knowledge and technological innovation to solve problems. In the fourth industrial revolution accelerated change and complexity mean a leader will also have to rely on adaptive and cognitive abilities I.e. ‘Digital Mindset’.

    These abilities are not well recognized yet in organisations or leadership, but will make the difference between effectiveness, success and failure.

  • Grey Matter Media

    Blogs, Articles, Books, Videocast and Podcast

    To approach complexity and solve problems you need to know understand the 'bottom line', fundamental principals. We explore difficult challanges and problems leaders face in the world of industry, economics, business, finance and sport. Our perspective is a mixture of science, first principle thinking, and 'best in class' commercial application.

    Podcast Series

  • Leadership 4.0

    Activate and Develop Capacity/Capability to Solve Difficult Problems

    Being an effective leader is now a life-long process and continual personal development is crucial.

    The *World Economic Forum describes the Fourth Industrial Revolution as the 'perfect storm', resulting in significant change, transformation, disruption and impact. By 2020 (and beyond) every industry and sector will require new and

    improved leadership skill sets:

    1.  Complex Problem Solving
    2.  Critical Thinking
    3.  Judgement and Decision Making 
    4.  Cognitive Flexibility
    5.  Emotional Intelligence
    6. People Management

    *World Economic Forum - The Future of Jobs Report (2018)

    To learn these skills requires continual practice and rich interaction solving real problems. Leaders who come to us are highly skilled, accomplished and recognised in their role/sector. Typically they are looking for premium services to build capacity and improve capability at critical points in leadership execution and journey. We offer premium services focused on delivering results, which benefits include:

    • Ability to clearly understand complex situations and develop sustainable strategies.
    • Making and taking the right decisions to implement and deliver critical agendas.
    • Developing/activating and leverage capacities/capabilities to effectively lead in a 'digital world'.
    • Becoming an 'adaptive' bottom line problem solver.  
    • Transforming self, teams and others. 
    • Increasing significant value of role as leader (financial, performance, skill, development and visibility).
  • Industry 4.0

    We partner with private and public sector clients to design transformational learning experiences that
    prepare and shift leadership to reduce complexity and solve difficult problems.  
    Our extensive background working in global markets gives unique insights
    to critical issues leaders face on multiple levels.
  • Experience with Leaders (Development and Performance)

    Consulting, Coaching, Facilitating and Designing/Delivering

  • Methodology

    We use functional, comprehensive methodologies that can be applied cross culturally, industry and geography.
    They are carefully selected and designed to align human, technological and organisational components in one clear direction.

    First Principles

    First principle thinking is the act of boiling a process down to the fundamental parts that you know are true and building up from there. Predictions match the known facts, and also do not predict anything that is clearly untrue. This is applied rigorously in science, which govern what you can and can’t do.

    'Best in Class'

    The highest current performance level in an industry, used as a standard or benchmark to be equaled or exceeded. Methods or techniques that have consistently shown results superior to those achieved with other means - also called 'best of breed', 'best practice' and 'leading practice'.



    The best available research, assessment expertise diagnosis and other resources with practitioner expertise. Methodologies are aligned with resource in a manner that is compatible with an organisation’s characteristics, state, needs, values, preferences and context.

    Blended and '70-20-10' Design/Delivery Principle

    Combining traditional and innovative ways professionals

    effectively learn and develop - highly focused on role and organisational context.

    Research Informed - Practice Lead

    We take the latest research in human sciences that informs leadership practice and how it impacts in the real world. Our criteria is careful selection of high quality research that builds
    on existing evidence/methodology that shapes the future and wide applicability. Subject areas include; social sciences, evolutionary biology, neuroscience, psychology, social science, anthropology, human behaviour and adult development.


    Real World Integration and Implementation

    Our methodology and solutions have been fully integrated commercially applied for over five decades on a global scale in the most complex and volatile socio-cultural-economic conditions.

    • Geo-political: South African Democratic Transition and Israel/Palestine Peace Process.
    • Sport: South African Springbok Rugby, USA Olympic Track & Field, American Professional Football (NFL) and American Youth Soccer Academy. 
    • Business: Southwest Airlines. Whole Foods, QIWI Plc (Russia), YPO, Thompson Group (Reuters/ Learning), CFR Risk Management & Insurance Services, Henco Global, Gava Capital, Criotec, Nutec Group and FRISA.
  • Managing Partner

    Professor of Management Practice and leadership expert integrating science and academic/theory with real world application to solve difficult problems and achieve results. John has extensive experience in diverse global corporate,

    economic, linguistic and cultural contexts.

    John Grisby


    John’s heritage in human performance and development is from 25 years' experience of a multi-disciplined background/roles, which include competitive sport, organisational and leadership performance consultancy, public sector, entrepreneurship and academia. He has lived and worked in Europe, US, Africa, South America and the Middle East and is trilingual speaking English, Spanish and Italian.

    Corporate Leadership Strategy, Development and Performance
    His expertise in Executive Coaching for Performance was developed as a member of Faculty at The School of Coaching founded by Myles Downey a pioneer in performance coaching. As Faculty/ Consultant he led open programmes and was responsible for consulting, designing and delivering in-company leadership performance programmes in companies including Sky, NFU Mutual, National Grid, British Gas, Freshfields, NHS East of England and Lloyds TSB.

    Middle Market Business

    John works with privately owned business and Private Equity portfolio companies using the Adizes Company Lifecycle Methodology in the areas of growth, scale and exit-transition. He is Founder of XPX London Chapter, part of XPX Global (USA) an association of professional advisors who work collaboratively to help owners build valuable businesses and assist them in preparing and executing a successful transition.

    Sport Leadership/Management Development and Performance

     John was a (US) state ranked athlete in three sports. Athletes in the USA tend to be introduced to physical and mental performance approaches in early development. Form a young age John learned/developed approaches like mental focus, mental toughness and the 'Inner Game'. He later co-delivered a project with Myles Downey to establish the 'Inner Game of Coaching' in the world of professional sport performance coaching (football, rugby and tennis).


    Competitive Sport Experience (USA)

    • Ranked Ski Racer (State)
    • Ranked State Tennis Play Doubles (State)
    • Semi-Professional Collegiate Triathlete
    • Competitive Ultra Endurance Runner
    • Happily 'retired' and uncompetitive in sport since 1992

    Professor of Practice Management (FHEA)
    John is a Professor of Practice Management at the University of Bedfordshire Business School. His works both faculty executive level with the Dean and Associate Dean to deliver the business school’s Employability and Enterprise and Practice based strategy (UK/Europe/Middle East). His multi-faceted role combines advisory, consultancy, development, design, and deliver on a broad range of projects which include; Business School Impact System, Small Business Charter, Innovation Bridge, ICT Escalator, Innovation & Enterprise, Executive MBA UK/Oman (Part-Time), Executive Education and guest lectures.

    Published Articles

    • Chartered Management Institute Insights
    • Global Professional Tennis Coach Association
    • International Journal of Sport Science & Coaching
    • English Rugby Football Union Technical Coaching Journal
    • The Journal of London Football Coaches’ Association 
  • Value Based

    GMG Ltd. is a Value-Based consultancy. The client’s investment is always based upon the project within the parameters described and never an hourly rate or daily fee. The agreement is more of a retainer where the client has full access for a contracted period of time. We believe clients should never have to watch the clock when seeking advice, make an investment decision every time our assistance may be needed, nor have to seek permission to spend money if they need additional help. The client’s investment is based on GMG’s contribution to the value stipulated and the results the client achieves.


    Some characteristics of a Value Based client engagements include;

    • Invest time and resources to build long-term client partnerships.
    • Solutions serve the client’s best interest and improve their current condition.
    • Investment is measured by outcomes produced and results related to performance.
    • Impact calculated in ‘annualisation’ and client satisfaction.
    • No hourly/time based billing or daily fee.
    • Extensive periphery benefits built into client engagements.


    • More about Grey Matter Global Ltd.