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Preview | Launch Sept. 2025
ALPHA: LEAD IN AI | ACCELERATE BUSINESS CHANGE & GROWTH 

Drive business change from strategy to execution 

On-Demand | Video and Podcast
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ALPHA Lead Business Change & Growth
Learning Accelerator Introduction
4:26
 

 ALPHA: Leading in AI, Business Change & Transformation

Turn AI strategy into results in 30 days. ALPHA is our gold-standard, on-demand video + podcast programme for executives who need to lead digital and AI-accelerated change—without becoming dependent on vendors or point tools. Built around a pragmatic Five-Phase Framework
Live in-session SPRINTS, and a 30-Day AI Value Sprint capstone, ALPHA converts slideware into measurable outcomes. Recognised by CMI (Executive/Strategic Leader stage) and aligned with UN PRME (SDG 4, 9, 13), it’s catalogue-ready, practice-based and designed for founders, PE operating partners and C-suite leaders in legacy enterprises and fast-scalers alike.

Who it’s for

Built for executive decision-makers leading AI-accelerated change in legacy enterprises or fast-scalers.  

  • Founders/owner-MDs
  • PE operating partners
  • Senior management teams
  • C-suite (CDO/CTO/CIO/CPO)  

 

 

 

 

 

 

 

 

 

What you’ll learn

Two approaches to growth (AI reality check)
Working in vs on the business; the “accumulation effect” of pilots; where leadership—not tooling—unlocks scale.

I. Five Principles for growth & AI-era change

  1. Master the Change Loop 
  2. Lead the Company Lifecycle 
  3. Differentiate Problems vs Opportunities 
  4. Align roles and teams
  5. Make & Take Decisions

II. Five-Phase Framework (strategy → execution)
Phase 01 Diagnostic → Phase 02 Form → Phase 03 Function → Phase 04 Flow → Phase 05 Fine-Tune

 Outcomes you can bank on

  • Lead strategic and disruptive change end-to-end in an AI context—balancing operating model, culture and tech.
  • Stop AI sprawl; prioritise high-value use cases and set guardrails so value compounds.
  • Turn strategy into execution with a Five-Phase framework (owners, measures, exit criteria).
  • Govern for trust (shadow AI, data readiness, security/fraud, model drift, compliance such as EU AI Act phases; NIST-style controls).
  • Embed responsible leadership (PRME/SDGs): ethical, sustainable, human-centred adoption.

 

 

 

 

Sprints

Reflective, Practice, Assessment

ChatGPT

Personalise Your Learning

Real-World

Practice-Based Learning

Continuous Development

Design Your Own

LEVEL II and LEVEL II are CMI Professional Recognised Courses at Executive/Strategic Leader stage. You’ll receive a CMI recognition certificate and be awarded Foundation Chartered Manager (fCMgr) on the recognised pathway.

Choose Your Ideal Leadership Learning Accelerator Pathway

Select the Right Level to Match Your Goals and Experience

Our tiered Learning Accelerator are designed to provide escalating value and outcomes, ensuring that as your investment increases, so do the benefits. Whether you’re looking for foundational practice and insights or a fully customized one-to-one experience, choose the level that best aligns with your goals, learning preferences, and professional aspirations

Exclusive Pre-Launch Access 

Sign up now for exclusive early access in May to a free taster session and insider updates
on the ALPHA Leading Business Change Accelerator Course

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Your Leadership Journey Starts Here | Different Levels for Different Results

EXPLORE: The ALPHA Leader | Podcast

Start your journey with an expert-guided audio experience

  • 4 premium episodes + Leader Guidebook (PDF)
  • Lifetime access; apply $25 toward any upgrad
  • Investment: $45
Get Started Now

LEVEL I: Essential Insights | Podcast + One Live Meeting

Self-paced foundational learning and live feedback

  • Guidebook, templates, action plans
  • Practice sprints + graded final assessment (Pass/Merit/Distinction)
  • Grey Matter Digital certificate
  • Invites to executive webinars
  • Q&A for feedback & next steps
  • Investment: $249
Get Started Now

LEVEL II: Enhanced Learning | Video + Podcast + 2 Live Meetings 

Structured learning with graded assessments and facilitation

  • Everything in Level I plus HD video curriculum
  • Pre-course intro + final live assessment with feedback
  • Mandatory 60-Day Capstone; executive digital certificate; invitations to executive webinars
  • Professional recognition from Chartered Management Institute - Foundation Chartered Manager (fCMgr) on the recognised pathway. 
  • Investment: $1,295
Get Started Now

LEVEL III: Advanced Mastery | All Inclusive Hybrid

Semi-tailored high intensity leadership development with one-to-one coaching

  • Everything in Level II plus personalised development plan, office hours, mid-course review
  • Three months post-programme coaching support
  • Complete within 6–8 weeks to meet assessment windows
  • Investment: $2,500
Schedule Strategy Call

ALPHA Leading Business Growth | Learning Accelerator FAQ

What Clients Say about the High-Impact
Soft Skill Accelerator

"John transformed our strategy by diagnosing business challenges and introducing key principles of business change. We uncovered over 100 symptoms and 13 root causes hindering growth. With John’s guidance, we prioritized critical areas such as role clarity and reducing M&A conflicts. As a result, we have successfully regained our strategic vision.”

“Using the ALPHA framework, we identified around 30 symptoms and three major root causes affecting our sales and marketing performance. This approach reduced internal conflicts and enabled us to focus on high-value opportunities. Our teams now leverage the Fast Track Problem Solving Framework to stay proactive and avoid recurring challenges.”

“John’s unique expertise and extensive experience helped our senior leadership team refine their skills and strategic focus. His ability to clarify both business and personal objectives—often lost in the daily grind—brought greater alignment, focus, and more satisfying results.”

 

"John’s methodology reshaped how our business operates. He empowered our senior management team to diagnose problems, uncover 20 symptoms and five root causes, and implement meaningful change. With the Fast Track Problem Solving process now in place, we are more aligned and future-ready.”

He is a globally recognized leader in business leadership with decades of experience. I highly recommend his services to individuals, businesses, governing bodies, and anyone looking to advance their career in sports leadership.”

 

"Professor Grisby’s expertise in helping leaders transition in Industry 4.0 offers invaluable, practical insights. His approach is essential for those looking to adopt and leverage digital-first leadership strategies.”

 

"John seamlessly blends academic rigor with real-world industry experience, providing clear solutions to our leadership challenges.”

"With John’s guidance, we estimated saving between six and eight months in our strategic implementation process.”

John Grisby

Meet Your Professor of Practice (Leadership)


John Grisby is a Professor of Practice in Leadership, industry consultant, and author with a proven track record of helping leaders transform their roles, organizations, and sectors. As a specialised Leadership Transformation Partner, he accelerates leadership capacity development and drives change and transformation from strategy to execution within the complex and evolving environments of Industry 4.0.

With over 25 years of experience in human performance and leadership development, John’s expertise spans multiple disciplines. His background includes:

• Executive Coaching in Performance (EMCC Coaching Senior Practitioner)
• Cross-Cultural Organizations (Maastricht University)
• Organizational Change Strategy (Adizes Institute)
• Leadership Mindset Systems & Structures (Dr. Don Beck, Spiral Dynamics)
• Professor of Practice in Leadership (UBBS)

John holds an MA in Global Communications and is recognized as an HE Fellow, CMBE, and CMgr MCMI.

His global experience includes working with leaders from family-owned businesses, mid-sized enterprises, and corporate organizations across diverse sectors. Having lived and worked in Europe, the USA, Africa, South America, and the Middle East, John brings a unique, international perspective. He is also tri-lingual, fluent in English, Spanish, and Italian.