ALPHA: ACCELERATE BUSINESS CHANGE & GROWTHÂ
Drive business change from strategy to executionÂ
On-Demand | Video and Podcast
ALPHA: Leading Business Change & Transformation
Master the premium soft of Leading Business Change i.e. Growth, Scale, M&A, Exit and AI. Unlock the skills, frameworks, and strategies to accelerate your leadership capacity and drive sustainable growth, scale, and transformation from entrepreneurial enterprise to mid-market companies and global organisations. ALPHA is a comprehensive leadership accelerator designed for highly ambitious founders, senior executives, and management teams navigating the complexities of the Fourth Industrial Revolution.Â
Recognised by CMI (Executive/Strategic Leader stage) and aligned with UN PRME (SDG 4, 9, 13), it’s catalogue-ready, practice-based and designed for founders, PE operating partners and C-suite leaders in legacy enterprises and fast-scalers alike.
Who it’s for
Built for for leaders who aspire to master the complexities of business growth and transition:
- Founder/Owner-MDs in the “Go-Go” (rapid growth) or “Adolescence” (professional management) stages.
- Private Equity Portfolio Managers looking to enhance accelerate EBITDA and value(+25%) through growth strategies.
- Core Senior Management Teams tasked with navigating business-critical transitions.
Specialised M&A Roles that focus on specific aspects of the transaction to ensure a successful process.
- Tech CDO, CTO, CIO, CPO (HR) leading strategy and implementing of digital transformation projects.
- Consultants and Individuals aspiring to overcome growth plateaus, organizational silos, and the challenges of rapid diversification.
What you’ll learn
A framework and process to growth, Working in vs On the business where leadership unlocks scale.
I. Five Principles for change and growthÂ
- Master the Change LoopÂ
- Lead the Company LifecycleÂ
- Differentiate Problems vs OpportunitiesÂ
- Align roles and teams
- Make & Take Decisions
II. Five-Phase Framework (strategy → execution)
Phase 01 Diagnostic → Phase 02 Form → Phase 03 Function → Phase 04 Flow → Phase 05 Fine-Tune
 Outcomes you can bank on
- Immediate Impact: Increase revenue by 10% within the first year, with long-term growth of up to 43% and EBITDA improvements of 25%.
- Mastery of Change: Lead business growth, M&A, and exit transitions with confidence and agility.
- Transformational Leadership: Develop premium soft skills and micro-credentials aligned with UN PRME and SDG principles for sustainable business practices.
- Strategic Advantage: Position your organization in the top 25% percentile of your sector within two years.
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Sprints
Reflective, Practice, Assessment
ChatGPT
Personalise Your Learning
Real-World
Practice-Based Learning
Continuous Development
Design Your Own
Performance Level and Transformation Studio are CMI Professional Recognised Courses at Executive/Strategic Leader stage. You’ll receive a CMI recognition certificate and be awarded Foundation Chartered Manager (fCMgr) on the recognised pathway.
Complete Accelerator Course Overview
Pre-Course Preparation Activity
Introduction Sustainable and Transformational Leadership Practices
Session 00: Prologue Leading Business Change & Growth | The State of Play
Session 01: The Two Approaches to Growth | Working 'in' versus 'on' the Business
Session 02: The Five Principles of Business Growth
Session 03: Principle #1 | Master the Change Loop
Session 04: Principle #2 | Lead the Company Lifecycle
Session 05: Principle #3 | Differentiate Problems and Opportunities
Session 06: Principle #4 | Facilitate the Four Essential Roles
Session 07: Principle #5 | Make and Take the Right Decisions
Session 08: Business Growth Principles in Practice
Session 09: The 5 Phase Framework and Process From Strategy to Execution
Session 10: Capstone Assessment
Session 11: Course Close Video
Register Your InterestÂ
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Your Leadership Journey Starts Here
Different Levels for Different Results
Our tiered Leader Pathway™ subscription membership is designed to provide escalating value and outcomes, ensuring that as your investment increases, so do the benefits. Whether you’re looking for foundational practice and insights or a fully customized one-to-one experience, choose the level that best aligns with your goals, learning preferences, and professional aspirations
LEVEL 1: ACCESS ALPHA FUNDAMENTALS |Â ON-DEMANDÂ
SPRINTS
Start your journey with expert-guided, core capability driven audio/video experience.
Sprints are high-impact masterclasses, where you’ll learn how to turn relentless change into your competitive advantage.
SPRINT #1 Lead the New Change Accelerator (AI)
Start your journey with an expert-guided audio/video experience
Includes:Â
- Premium Core Session:Â Led by John Grisby/Professor of Practice (Leadership).
- Bonus Premium Session:Â Keynote speech (video + podcast).
- Leader Guidebook (PDF):Â ALPHA Accelerate Leading Change.
- Assessment/Diagnostic: Lead Growth Capability Assessment. Â
- Sprint: Convert theory into practice and with role/organisation.
- Live Debrief: 30min debrief meeting with John Grisby/Professor of Practice (Leadership). Â
- Personalised Mini-Report:Â 30-day improvement plan.
- Upgrade Discount:Â apply subscription award to upgrade.
SPRINT #2
Start your journey with an expert-guided audio/video experience
Includes:Â
- Premium Core Session:Â Led by John Grisby/Professor of Practice (Leadership).
- Bonus Premium Session: Content speech (video + podcast).
- Leader Guidebook (PDF):Â The Big Squeeze.
- Assessment/Diagnostic: Lead Growth Capability Assessment. Â
- Sprint: Convert theory into practice and with role/organisation.
- Live Debrief: 30min debrief meeting with John Grisby/Professor of Practice (Leadership). Â
- Personalised Mini-Report:Â 30-day improvement plan.
- Upgrade Discount:Â apply subscription award to upgrade.
LEVEL II. ALPHA PERFORMANCE LABÂ | HYBRID 1:1 + TEAMS
Practice & Implementation Driven. For leaders applying skills in real-time.
- All from Fundamentals
- Premium capability acquisition
- Facilitate progression plan (1:1)
- Pre, mid and post review meeting
- Digital certificate with Capstone
- Access to select peer group insight
- Performance Coaching (1:1)
- Office hours access (guaranteed)
LEVEL III. ALPHA TRANSFORMATION STUDIO | ENTERPRISEÂ EMBEDDING
Advanced strategic mastery & enterprise driven. For Organisation, Senior teams or high-level leaders ready to embed.
- All from Practice Lab
- Capability mastery and embedding
- Professional Development Plan (1:1)
- Complete course tracks
- Professional recognition pathway
- Team/Cohort-based cycles
- Enterprise level customisation
ALPHA Leading Business Growth | Learning Accelerator FAQ
What is the ALPHA Business Change & Growth Accelerator?
How is the course delivered?
What is a “SPRINT” and is it required?
What are the available levels and how do they differ?
How is my learning evaluated?
Is this an accredited, recognised or CPD course?
Do I receive a certificate?
What platform is used for the course?
How does ChatGPT help my learning?
Is ALPHA right for me?
Can I upgrade from the online course to an organisational transformation pathway?
How do I start?
What payment methods are accepted?
Is there a refund policy?
Still Have Questions?
What Clients Say about the High-Impact
Soft Skill Accelerator
"John transformed our strategy by diagnosing business challenges and introducing key principles of business change. We uncovered over 100 symptoms and 13 root causes hindering growth. With John’s guidance, we prioritized critical areas such as role clarity and reducing M&A conflicts. As a result, we have successfully regained our strategic vision.”
“Using the ALPHA framework, we identified around 30 symptoms and three major root causes affecting our sales and marketing performance. This approach reduced internal conflicts and enabled us to focus on high-value opportunities. Our teams now leverage the Fast Track Problem Solving Framework to stay proactive and avoid recurring challenges.”
“John’s unique expertise and extensive experience helped our senior leadership team refine their skills and strategic focus. His ability to clarify both business and personal objectives—often lost in the daily grind—brought greater alignment, focus, and more satisfying results.”
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"John’s methodology reshaped how our business operates. He empowered our senior management team to diagnose problems, uncover 20 symptoms and five root causes, and implement meaningful change. With the Fast Track Problem Solving process now in place, we are more aligned and future-ready.”
He is a globally recognized leader in business leadership with decades of experience. I highly recommend his services to individuals, businesses, governing bodies, and anyone looking to advance their career in sports leadership.”
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"Professor Grisby’s expertise in helping leaders transition in Industry 4.0 offers invaluable, practical insights. His approach is essential for those looking to adopt and leverage digital-first leadership strategies.”
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"John seamlessly blends academic rigor with real-world industry experience, providing clear solutions to our leadership challenges.”
"With John’s guidance, we estimated saving between six and eight months in our strategic implementation process.”
John Grisby
Meet Your Professor of Practice (Leadership)
John Grisby is a Professor of Practice in Leadership, industry consultant, and author with a proven track record of helping leaders transform their roles, organizations, and sectors. As a specialised Leadership Transformation Partner, he accelerates leadership capacity development and drives change and transformation from strategy to execution within the complex and evolving environments of Industry 4.0.
With over 25 years of experience in human performance and leadership development, John’s expertise spans multiple disciplines. His background includes:
• Executive Coaching in Performance (EMCC Coaching Senior Practitioner)
• Cross-Cultural Organizations (Maastricht University)
• Organizational Change Strategy (Adizes Institute)
• Leadership Mindset Systems & Structures (Dr. Don Beck, Spiral Dynamics)
• Professor of Practice in Leadership (UBBS)
John holds an MA in Global Communications and is recognized as an HE Fellow, CMBE, and CMgr MCMI.
His global experience includes working with leaders from family-owned businesses, mid-sized enterprises, and corporate organizations across diverse sectors. Having lived and worked in Europe, the USA, Africa, South America, and the Middle East, John brings a unique, international perspective. He is also tri-lingual, fluent in English, Spanish, and Italian.